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The New SUV Jaguar J-Pace

Jaguar is working at top speed on an all-new £80,000-plus J-Pace SUV for 2021, designed to beat the Porsche Cayenne at its own game.

The model will have a brand-new shape inspired by Jaguar design director Ian Callum and an obvious on-road bias, but it will draw on the Range Rover for much of its running gear.

It will be the brand’s fourth eye-grabbing entry into the gigantic global SUV market in just five years.

Jaguar stands on the edge of a highly profitable, much higher-volume future, based on rapidly rising sales of an SUV family that started with the F-Pace just two years ago and will probably account for two-thirds of its total sales in the early 2020s.

Jaguar is working at top speed on an all-new £80,000-plus J-Pace SUV for 2021, designed to beat the Porsche Cayenne at its own game.

The model will have a brand-new shape inspired by Jaguar design director Ian Callum and an obvious on-road bias, but it will draw on the Range Rover for much of its running gear.

It will be the brand’s fourth eye-grabbing entry into the gigantic global SUV market in just five years.

Jaguar stands on the edge of a highly profitable, much higher-volume future, based on rapidly rising sales of an SUV family that started with the F-Pace just two years ago and will probably account for two-thirds of its total sales in the early 2020s.

Opinion: The future of Jaguar starts here

Also prominent in this progress will be a quick increase in the number of electrified Jaguars – both hybrids and full EVs – some of which will draw on the hardware, software and design influences of the revolutionary I-Pace, just launched.

The company, which promises at least one electrified version of every model by 2020, will keep its mix of performance-oriented saloons, SUVs and sports cars while accepting that burgeoning world demandfor soft-roaders is its real passport to higher sales and big profits.

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